I know this is a topic I’ve written about before, but since then I’ve investigated it a bit more and think I know a few more things about it.
But it still confuses the heck out of me, to a point.
That topic? LinkedIn.
A professional social media site that allows people to scout others and such can be an amazing marketing and professional development tool. You can seemingly do a lot with the site, from sharing stories and such on your feed, to using it as a place to build an online profile.
My biggest wonder is how many people you should let into that bubble. Is it a spot where you just accept “friendships” or “contacts” from anybody who asks? Or should it be from people you know? And what about co-workers? Is that something to avoid?
I know LinkedIn isn’t Facebook or something along those lines. It’s not a place to share what your dinner is or how many pets you have. But, where’s the line when it comes to LinkedIn?
And what’s the best way to use it?
I looked at it over this weekend and saw I had piles of people who requested to be a contact. I didn’t know what to do with them all. Some were connections based on my old disc golf blog. Others were people in my industry or similar industries.
Do I add them? Or do I move on?
LinkedIn gives people a glimpse into more than just your “online” world, it gives you a dose of reality. It can show people your work history and your employers. It can show work you’ve done, projects you’ve worked on and a resume of items you’ve accomplished.
Which brings me back to the question of who do you add?
I can see the benefit of adding people you might not know. It could lead to bigger opportunities if the right person sees your profile. There are ways for employers to look at people’s resumes and all, so could it help you land a bigger payday?
At the same time, I can also see the argument to keep it smaller. Sure, it protects your privacy, but is only adding people you know a way to keep moving forward? Is the site designed to be much bigger?
I’ve wrestled with this for a while and I’ve wanted to really work to update my LinkedIn profile as it’s a great professional tool. How big of a tool, it seems, would be up to the individual person.
So I come to the blogging universe and ask you – how do you use Linkedin (if you do at all)? I’d love to hear some feedback and, heck, if it all works out, maybe we’ll connect there as well!
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